Cause Related Marketing

Cause related marketing (CRM) offers a unique opportunity for a brand to benefit from association with a good cause.

CRM is the commercial activity by which a business and charity form a partnership to market an image, product or service for mutual benefit. This can include on-pack promotions, in-store merchandising and trade promotions.

Customers can have a more positive image of the company if they see it is doing something to support the community.

Benefits of Cause Related Marketing

• Improved brand perception and recognition.
• Increased sales, press and PR coverage.
• Increased long-term customer loyalty.
• Increased awareness of the launch of a new product.

We offer your organisation a charitable cause that is universally recognised and of particular significance to Scotland.

If you are interested in CRM then please contact us to discuss the nature of any future support. Call the Fundraising Team on 0131 335 4050 or email us